Nokia cuts Lumia 800, 900 prices before new models arrive

HELSINKI Fri Sep 28, 2012 7:23pm IST

A selection of Nokia smart phone Lumia 800's are seen on display at Nokia world, London, October 26, 2011. REUTERS/Paul Hackett/Files

A selection of Nokia smart phone Lumia 800's are seen on display at Nokia world, London, October 26, 2011.

Credit: Reuters/Paul Hackett/Files

Related Topics

Stocks

   
Priyanka Gandhi Vadra, daughter of Congress party chief Sonia Gandhi, adjusts her flower garlands as she campaigns for her mother during an election meeting at Rae Bareli in Uttar Pradesh April 22, 2014. REUTERS/Pawan Kumar

Election 2014

More than 814 million people — a number larger than the population of Europe — are eligible to vote in the world’s biggest democratic exercise.  Full Coverage 

HELSINKI (Reuters) - Struggling phone maker Nokia (NOK1V.HE) has knocked 10-15 percent off the prices of two of its top of the range smartphones, hoping to boost sales before newer models arrive in markets in November.

Nokia has cut the price of the Lumia 800 by around 15 percent and the Lumia 900 by 10 percent in Europe, according to device pricing data compiled by British research firm CCS Insight. Nokia declined to comment.

Earlier this month, Nokia launched Lumia 820 and 920, which many see as crucial for the Finnish company's survival. But the newest models will only go on sale in November, leaving the company's sales team struggling with older smartphone models for over a month.

Nokia had already slashed the price of the Lumia 800 by around 15 percent earlier this month and made smaller cuts for its other Lumia models.

Once the world's biggest mobile phone maker, Nokia fell behind rivals in smartphones and has racked up more than 3 billion euros in operating losses in the last 18 months.

In early 2011, it bet its future on Microsoft's (MSFT.O) Windows Phone software. Windows accounts for only around 3 percent of global smartphones, while Google's (GOOG.O) Android platform controls two-thirds of sales and Apple (AAPL.O) has around a quarter.

Competitive pricing is considered crucial for Nokia to lure back customers, even though pricing does not seem to be an issue for rival Apple. In Belgium, for example, more than 10,000 people have pre-registered for the latest iPhone even before a local price has been set.

(Reporting by Tarmo Virki; Editing by Jane Merriman)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Legal Trouble

REUTERS SHOWCASE

Hacking Threat

Hacking Threat

All at sea: global shipping fleet exposed to hacking threat.  Full Article 

Mt. Gox Update

Mt. Gox Update

Tokyo Court orders bankruptcy trustee to begin Mt. Gox liquidation .  Full Article 

Net Neutrality

Net Neutrality

U.S. regulators to propose new net neutrality rules in May.  Full Article 

Facebook Results

Facebook Results

Facebook Q1 revenue grows 72 percent on rising mobile ads.  Full Article | Related Story 

Huawei Shrugs

Huawei Shrugs

China's Huawei says reports of NSA spying won't impact growth  Full Article 

Betting on Content

Betting on Content

AOL, Microsoft lure advertisers with TV-style shows.  Full Article 

Restructuring Plans

Restructuring Plans

Zynga's Pincus withdraws from operations amid turnaround.  Full Article 

Security Threat

Security Threat

FBI warns healthcare sector vulnerable to cyber attacks.  Full Article 

Online Streaming

Online Streaming

Amazon grabs rights to stream older HBO shows.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage