Nokia cuts Lumia 800, 900 prices before new models arrive

HELSINKI Fri Sep 28, 2012 7:23pm IST

A selection of Nokia smart phone Lumia 800's are seen on display at Nokia world, London, October 26, 2011. REUTERS/Paul Hackett/Files

A selection of Nokia smart phone Lumia 800's are seen on display at Nokia world, London, October 26, 2011.

Credit: Reuters/Paul Hackett/Files

Related Topics

Stocks

   
A statue of Ganesh, the deity of prosperity, is carried in a taxi to a place of worship on the first day of the ten-day-long Ganesh Chaturthi festival in Mumbai August 29, 2014. REUTERS/Danish Siddiqui

Ganesh Chaturthi Festival

During Ganesh Chaturthi idols will be taken through the streets in a procession accompanied by dancing and singing, and will be immersed in a river or the sea in accordance with Hindu faith.  Slideshow 

HELSINKI (Reuters) - Struggling phone maker Nokia (NOK1V.HE) has knocked 10-15 percent off the prices of two of its top of the range smartphones, hoping to boost sales before newer models arrive in markets in November.

Nokia has cut the price of the Lumia 800 by around 15 percent and the Lumia 900 by 10 percent in Europe, according to device pricing data compiled by British research firm CCS Insight. Nokia declined to comment.

Earlier this month, Nokia launched Lumia 820 and 920, which many see as crucial for the Finnish company's survival. But the newest models will only go on sale in November, leaving the company's sales team struggling with older smartphone models for over a month.

Nokia had already slashed the price of the Lumia 800 by around 15 percent earlier this month and made smaller cuts for its other Lumia models.

Once the world's biggest mobile phone maker, Nokia fell behind rivals in smartphones and has racked up more than 3 billion euros in operating losses in the last 18 months.

In early 2011, it bet its future on Microsoft's (MSFT.O) Windows Phone software. Windows accounts for only around 3 percent of global smartphones, while Google's (GOOG.O) Android platform controls two-thirds of sales and Apple (AAPL.O) has around a quarter.

Competitive pricing is considered crucial for Nokia to lure back customers, even though pricing does not seem to be an issue for rival Apple. In Belgium, for example, more than 10,000 people have pre-registered for the latest iPhone even before a local price has been set.

(Reporting by Tarmo Virki; Editing by Jane Merriman)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Anti-trust Probe

Reuters Showcase

New iPhone

New iPhone

New Apple iPhone to have "mobile wallet" function - Bloomberg  Full Article 

Wearable Gadgets

Wearable Gadgets

Swatch prefers go-it-alone route for smartwatch plans.  Full Article 

Google Drones

Google Drones

Google tests drones for deliveries.  Video 

Hot Commodity

Hot Commodity

Data scientists are increasingly becoming important to the world's tech companies.  Video 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage