Nokia cuts Lumia 800, 900 prices before new models arrive

HELSINKI Fri Sep 28, 2012 7:23pm IST

A selection of Nokia smart phone Lumia 800's are seen on display at Nokia world, London, October 26, 2011. REUTERS/Paul Hackett/Files

A selection of Nokia smart phone Lumia 800's are seen on display at Nokia world, London, October 26, 2011.

Credit: Reuters/Paul Hackett/Files

Related Topics

Stocks

   
Rajalakshmi (C), 28, smiles after winning the Miss Wheelchair India beauty pageant in Mumbai November 26, 2014. REUTERS/Danish Siddiqui

Miss Wheelchair India

Seven women from across India participated in the country's second wheelchair beauty pageant, which aims to open doors for the wheelchair-bound in modelling, film and television, according to organisers  Slideshow 

HELSINKI (Reuters) - Struggling phone maker Nokia (NOK1V.HE) has knocked 10-15 percent off the prices of two of its top of the range smartphones, hoping to boost sales before newer models arrive in markets in November.

Nokia has cut the price of the Lumia 800 by around 15 percent and the Lumia 900 by 10 percent in Europe, according to device pricing data compiled by British research firm CCS Insight. Nokia declined to comment.

Earlier this month, Nokia launched Lumia 820 and 920, which many see as crucial for the Finnish company's survival. But the newest models will only go on sale in November, leaving the company's sales team struggling with older smartphone models for over a month.

Nokia had already slashed the price of the Lumia 800 by around 15 percent earlier this month and made smaller cuts for its other Lumia models.

Once the world's biggest mobile phone maker, Nokia fell behind rivals in smartphones and has racked up more than 3 billion euros in operating losses in the last 18 months.

In early 2011, it bet its future on Microsoft's (MSFT.O) Windows Phone software. Windows accounts for only around 3 percent of global smartphones, while Google's (GOOG.O) Android platform controls two-thirds of sales and Apple (AAPL.O) has around a quarter.

Competitive pricing is considered crucial for Nokia to lure back customers, even though pricing does not seem to be an issue for rival Apple. In Belgium, for example, more than 10,000 people have pre-registered for the latest iPhone even before a local price has been set.

(Reporting by Tarmo Virki; Editing by Jane Merriman)

FILED UNDER:

Restricting Monopoly

Tech Showcase

"App Graph"

"App Graph"

Twitter to start tracking users' mobile apps  Full Article 

Internet Devices

Internet Devices

Internet-connected device sector deals accelerating, report finds  Full Article 

Google in Europe

Google in Europe

Insight - Behind Google's Europe woes, American accents  Full Article 

Uber Lawsuit

Uber Lawsuit

Uber CEO must turn over emails in gratuity lawsuit, U.S. judge rules  Full Article 

Wikileaks Hacker

Wikileaks Hacker

Icelandic hacker says guilty of stealing money from Wikileaks  Full Article 

Motorola Case

Motorola Case

U.S. court rejects Motorola Mobility price-fixing appeal  Full Article 

E-Commerce Boom

E-Commerce Boom

Online grocers come up trumps in India's e-commerce boom   Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage