Samsung to unveil its next Galaxy S smartphone on Apple's turf

SEOUL Mon Feb 25, 2013 11:32am IST

The back of a Samsung Galaxy connected camera is displayed during the first day of the Consumer Electronics Show (CES) in Las Vegas January 8, 2013. REUTERS/Steve Marcus

The back of a Samsung Galaxy connected camera is displayed during the first day of the Consumer Electronics Show (CES) in Las Vegas January 8, 2013.

Credit: Reuters/Steve Marcus

Related Topics

Stocks

   

SEOUL (Reuters) - Samsung Electronics Co Ltd (005930.KS) said it will launch its new Galaxy S smartphone on March 14 in New York, taking its fight for market supremacy to Apple Inc's (AAPL.O) doorstep after reportedly being inundated with requests from U.S. mobile carriers.

The Galaxy S IV model will heat up competition in the crucial U.S. mobile phone market, where Apple surpassed Samsung Electronics as the top mobile phone seller for the first time in the fourth quarter of 2012.

It will be the first U.S. launch of Samsung's flagship Galaxy smartphone in three years, company spokeswoman Chenny Kim said, and comes amid a Samsung advertising blitz in the United States that has including light-hearted jabs at Apple's fans.

"We introduced the Galaxy S III in London last year, and this time we changed the venue (to New York)... as we were bombarded with requests from U.S. mobile carriers to unveil the Galaxy S IV in the country," Samsung Electronics' mobile division chief JK Shin was quoted as saying on the Edaily news website.

The new Galaxy S model is expected to feature a higher-resolution display and camera than its predecessor, as well as a faster quad-core processor, media reports said.

Samsung Electronics unveiled its first Galaxy S during the CTIA mobile trade show in the United States in 2010, followed by the Galaxy S II at the MWC fair in Spain in 2011 and the Galaxy S III in London last year.

Samsung Electronics may have lost its lead in the U.S. handset market but globally the $210 billion South Korean giant is expected to widen its smartphone advantage over its Cupertino, California-based rival this year, helped by a broad product line-up.

Apple investors have grown anxious about the company's prospects amid intense competition from Samsung's cheaper, Android-powered phones, and signs the premium smartphone market may be close to saturation in developed markets.

Apple shares have slumped 15 percent this year and the company is reportedly slashing orders for screens and other components from its Asian supplier as intensifying competition erodes demand for its latest iPhone.

Samsung Electronics stock price has inched up 1.5 percent so far this year. (Reporting by Hyunjoo Jin; Editing by Stephen Coates)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Market Eye

Sensex, Nifty rise to second consecutive record high

Sensex, Nifty rise to second consecutive record high

The BSE Sensex and Nifty on Friday rose to their second consecutive record highs. The 30-share Sensex surged as much as 1.5 percent to an all-time high of 27,759.01. The broader Nifty gained as much as 1.49 percent to a record of 8,291.65.  Full Article 

REUTERS SHOWCASE

Commodities

Commodities

Silver futures in India hit four-year low on global cues.  Full Article 

BOJ Policy

BOJ Policy

BOJ shocks markets with surprise easing as inflation slows.  Full Article 

Cost Cutting

Cost Cutting

PM Narendra Modi boots officials out of the first class cabin  Full Article 

Leisure Riding

Leisure Riding

Harley-Davidson woos affluent young Indians with bike culture  Full Article 

Shadow Banking

Shadow Banking

China's shadow banking sector growing rapidly, third largest in world - FSB.  Full Article 

Moody's on India

Moody's on India

Moody's welcomes India's policy steps, but wants to see more.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device  Full Coverage