Yahoo to stop user access of services with Facebook, Google IDs

SAN FRANCISCO Wed Mar 5, 2014 8:38am IST

A Yahoo logo is pictured in front of a building in Rolle, 30 km (19 miles) east of Geneva, in this file picture taken December 12, 2012. REUTERS/Denis Balibouse

A Yahoo logo is pictured in front of a building in Rolle, 30 km (19 miles) east of Geneva, in this file picture taken December 12, 2012.

Credit: Reuters/Denis Balibouse

Stocks

   

SAN FRANCISCO (Reuters) - Yahoo Inc(YHOO.O) will stop letting consumers access its various online services, including Fantasy Sports and photo-sharing site Flickr, by signing-in with their Facebook Inc(FB.O) or Google Inc(GOOG.O) credentials.

The change, which will be rolled out gradually according to a Yahoo spokeswoman, will require users to register for a Yahoo ID in order to use any of the Internet portal's services.

The move marks the latest change to Yahoo by Chief Executive Marissa Mayer, who is striving to spark fresh interest in the company's Web products and to revive its stagnant revenue.

"Yahoo is continually working on improving the user experience," the company said in a statement, noting that the new process "will allow us to offer the best personalized experience to everyone".

The first Yahoo service to require the new sign-in process is Yahoo Sports Tourney Pick'Em, a service focused on the NCAA college basketball tournament which begins later this month. News of the change to Yahoo's Tourney Pick'Em sign-in process was first reported by the technology blog Betanews.

Since Mayer took the reins in 2012, the company has rolled out new versions of many of its key products, including Yahoo Mail and Yahoo Finance. Last year, Yahoo announced a program to recycle inactive Yahoo user IDs, letting new users claim email addresses that have not been used for more than 12 months.

In eliminating the Facebook and Google sign-in features, Mayer, a former Google executive, is effectively reversing a strategy that Yahoo adopted in 2010 and 2011 under then CEO Carol Bartz.

The change to the Tourney Pick'Em sign-in process began on Monday, the Yahoo spokeswoman said, noting that users could still access other services with Google or Facebook IDs.

The sign-in buttons for Facebook and Google will eventually be removed from all Yahoo properties, the Yahoo spokeswoman, though she declined to provide a timeframe.

(Editing by Miral Fahmy)

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

REUTERS SHOWCASE

Adani Project

Adani Project

Australia approves Adani's $16 bln Carmichael coal project  Full Article 

India-U.S. Talks

India-U.S. Talks

Kerry to woo Modi's India, but quick progress unlikely  Full Article 

Paring Debt

Paring Debt

Jaiprakash to sell hydro plants to Reliance Power  Full Article 

Mideast Conflict

Mideast Conflict

U.N. Security Council calls for humanitarian ceasefire in Gaza  Full Article 

Market Eye

Market Eye

Foreign investors prefer Indian cyclicals, utilities - Macquarie  Full Article 

Debt Investment

Debt Investment

India's FII debt limit hike credit-positive, says Moody's  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage