Yahoo to stop user access of services with Facebook, Google IDs

SAN FRANCISCO Wed Mar 5, 2014 8:38am IST

A Yahoo logo is pictured in front of a building in Rolle, 30 km (19 miles) east of Geneva, in this file picture taken December 12, 2012. REUTERS/Denis Balibouse

A Yahoo logo is pictured in front of a building in Rolle, 30 km (19 miles) east of Geneva, in this file picture taken December 12, 2012.

Credit: Reuters/Denis Balibouse

Stocks

   
Border Security Force (BSF) soldiers ride their camels as they rehearse for the "Beating the Retreat" ceremony in New Delhi January 27, 2015. REUTERS/Ahmad Masood

"Beating The Retreat" Rehearsals

Rehearsals are on for "Beating the Retreat" ceremony which symbolises retreat after a day on the battlefield, and marks the official end of the Republic Day celebrations.  Slideshow 

SAN FRANCISCO (Reuters) - Yahoo Inc(YHOO.O) will stop letting consumers access its various online services, including Fantasy Sports and photo-sharing site Flickr, by signing-in with their Facebook Inc(FB.O) or Google Inc(GOOG.O) credentials.

The change, which will be rolled out gradually according to a Yahoo spokeswoman, will require users to register for a Yahoo ID in order to use any of the Internet portal's services.

The move marks the latest change to Yahoo by Chief Executive Marissa Mayer, who is striving to spark fresh interest in the company's Web products and to revive its stagnant revenue.

"Yahoo is continually working on improving the user experience," the company said in a statement, noting that the new process "will allow us to offer the best personalized experience to everyone".

The first Yahoo service to require the new sign-in process is Yahoo Sports Tourney Pick'Em, a service focused on the NCAA college basketball tournament which begins later this month. News of the change to Yahoo's Tourney Pick'Em sign-in process was first reported by the technology blog Betanews.

Since Mayer took the reins in 2012, the company has rolled out new versions of many of its key products, including Yahoo Mail and Yahoo Finance. Last year, Yahoo announced a program to recycle inactive Yahoo user IDs, letting new users claim email addresses that have not been used for more than 12 months.

In eliminating the Facebook and Google sign-in features, Mayer, a former Google executive, is effectively reversing a strategy that Yahoo adopted in 2010 and 2011 under then CEO Carol Bartz.

The change to the Tourney Pick'Em sign-in process began on Monday, the Yahoo spokeswoman said, noting that users could still access other services with Google or Facebook IDs.

The sign-in buttons for Facebook and Google will eventually be removed from all Yahoo properties, the Yahoo spokeswoman, though she declined to provide a timeframe.

(Editing by Miral Fahmy)

Photo

After wave of QE, onus shifts to leaders to boost economy

DAVOS, Switzerland - Central banks have done their best to rescue the world economy by printing money and politicians must now act fast to enact structural reforms and pro-investment policies to boost growth, central bankers said on Saturday.

Reuters Showcase

Vodafone Ruling

Vodafone Ruling

Government will not appeal Vodafone tax ruling   Full Article 

Indian Railways

Indian Railways

Private refiners compete with state firm to sell diesel to railways   Full Article 

Ranbaxy Results

Ranbaxy Results

Dec-quarter net loss widens on forex loss  Full Article 

Market Eye

Market Eye

Sensex, Nifty retreat from record highs on profit-taking.  Full Article 

Tech Talk

Tech Talk

Apple takes high road in China smartphone standoff with Xiaomi.  Full Article 

Business Strategy

Business Strategy

Uber scraps commissions for its New Delhi taxis.  Full Article 

Job Cuts

Job Cuts

Sony to cut 1,000 jobs in smartphone business - sources.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device  Full Coverage