Yahoo ramps up video effort with new online comedy video series

SAN FRANCISCO Tue Apr 29, 2014 6:19am IST

A Yahoo logo is pictured in front of a building in Rolle, 30 km (19 miles) east of Geneva, in this file picture taken December 12, 2012. REUTERS/Denis Balibouse/Files

A Yahoo logo is pictured in front of a building in Rolle, 30 km (19 miles) east of Geneva, in this file picture taken December 12, 2012.

Credit: Reuters/Denis Balibouse/Files

Related Topics

Stocks

   

SAN FRANCISCO (Reuters) - Yahoo Inc bolstered its line-up of online video programming on Monday with two original comedy series and a new Web channel that will stream live concerts.

The two comedy series, which Yahoo will show on its website next year, are the first long-form original comedies in Yahoo's growing selection of online video. Each series will consist of eight 30-minute episodes which Yahoo will post on its website all at once.

The new programs underscore the struggling Web portal's efforts to bolster its traffic and its advertising revenue by streaming more video programs on its website. Yahoo operates some of the world's most frequently visited online destinations, but its revenue has been stagnant for several years.

Online videos are particularly appealing to Internet companies such as Yahoo because of the high-priced video ads that can be sold alongside the programs.

Other Space, a "galactic adventure" set in the 22nd century, is being created for Yahoo by Paul Feig, who directed the film Bridesmaids and who created the Freaks and Geeks television series. Sin City Saints, which follows the owner of a fictional pro basketball expansion team, is the product of executive producer Mike Tollin and director Bryan Gordon, whose resumes include TV shows such as Smallville, One Tree Hill and Curb Your Enthusiasm.

A Yahoo spokeswoman declined to discuss the financial terms involved in the video deals.

Yahoo also announced a new partnership with concert promoter Live Nation that will involve streaming one live concert every day beginning in the summer.

Internet companies are increasingly rushing to produce original online video programming, as consumers spend more time on the web and as devices such as the Roku and Microsoft Corp's Xbox allow consumers to stream online video straight to their television sets.

Microsoft announced several new original online video programs, including a soccer reality show, earlier on Monday.

(Reporting by Alexei Oreskovic; Editing by Bernard Orr)

FILED UNDER:

Reuters Showcase

Rajya Sabha Adjourned

Rajya Sabha Adjourned

Parliament disrupted over Mother Teresa remarks.  Full Article 

India's Growth Story

India's Growth Story

S&P raises India's GDP forecasts, says it's a bright spot in Asia.  Full Article 

Yew in ICU

Yew in ICU

Singapore's Lee Kuan Yew still in intensive care - statement.  Full Article 

Fresh Concerns

Fresh Concerns

Wockhardt says FDA raises new concerns about Waluj plant.  Full Article 

Net Rules

Net Rules

Tougher Internet rules to hit cable, telecoms companies.  Full Article 

World Cup 2015

World Cup 2015

Full coverage of cricket world cup in Australia and New Zealand.  Full Coverage 

Music Awards

Music Awards

Ed Sheeran wins best British record at top UK music awards.  Full Article 

Budget Watch

Budget Watch

A look at India’s last five annual budgets.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage