YouTube's music stars to air on Sirius XM radio show

Thu Jun 26, 2014 9:33am IST

A man tries to get connected to the youtube web site with his tablet at a cafe in Istanbul March 27, 2014. REUTERS/Osman Orsal

A man tries to get connected to the youtube web site with his tablet at a cafe in Istanbul March 27, 2014.

Credit: Reuters/Osman Orsal

Related Topics

Stocks

   

REUTERS - YouTube is venturing onto radio with a weekly show on satellite radio service Sirius XM that will feature the online video website's most popular and emerging artists, the companies said on Thursday.

The show called The YouTube 15 will be hosted by Jenna Marbles, one of YouTube's most popular stars whose videos on how to talk to your dog and other snippets from her life drew more than 13 million subscribers to her channel.

YouTube's radio show will debut July 11 on the SiriusXM Hits 1 channel, which plays pop, R&B, rock and hip-hop.

It is the first time YouTube, owned by Google Inc, has partnered with another platform on a show about music.

The show is aimed at exposing listeners to a curated selection from the vast library of YouTube music videos, said Scott Greenstein, president and chief content officer for SiriusXM.

The selection of songs will reflect "what's trending and very popular" to familiarize listeners with top hits on YouTube, he said. "Equally importantly, you are going to hear new and emerging music that many people for sure will not have heard."

(Reporting by Lisa Richwine in Los Angeles; Editing by Ronald Grover and Eric Walsh)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Cinema

REUTERS SHOWCASE

Movie Review

Movie Review

Farah Khan brings back SRK, self-deprecating jokes, six-pack abs and lots of bling.  Full Article 

La Renta's Funeral

La Renta's Funeral

Designer Oscar de la Renta's funeral to be private New York affair.  Full Article 

Stratospheric Career

Stratospheric Career

Matthew McConaughey enjoying his 'Interstellar' career heights.  Full Article 

Horror Role

Horror Role

From 'Bates Motel' to 'Ouija,' Olivia Cooke finds breakout in horror.  Full Article 

Debut Tweet

Debut Tweet

Britain's Queen Elizabeth sends her first tweet.  Full Article 

Job Hunting

Job Hunting

Rebekah Brooks in New York 'explores' job opportunities.  Full Article 

"John Wick"

"John Wick"

Actor Keanu Reeves returns to the dark side in 'John Wick'.  Full Article 

For A Cause

For A Cause

Elton John joins with U.S. agencies on new AIDS programme.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage