YouTube's music stars to air on Sirius XM radio show
REUTERS - YouTube is venturing onto radio with a weekly show on satellite radio service Sirius XM that will feature the online video website's most popular and emerging artists, the companies said on Thursday.
The show called The YouTube 15 will be hosted by Jenna Marbles, one of YouTube's most popular stars whose videos on how to talk to your dog and other snippets from her life drew more than 13 million subscribers to her channel.
YouTube's radio show will debut July 11 on the SiriusXM Hits 1 channel, which plays pop, R&B, rock and hip-hop.
It is the first time YouTube, owned by Google Inc, has partnered with another platform on a show about music.
The show is aimed at exposing listeners to a curated selection from the vast library of YouTube music videos, said Scott Greenstein, president and chief content officer for SiriusXM.
The selection of songs will reflect "what's trending and very popular" to familiarize listeners with top hits on YouTube, he said. "Equally importantly, you are going to hear new and emerging music that many people for sure will not have heard."
(Reporting by Lisa Richwine in Los Angeles; Editing by Ronald Grover and Eric Walsh)
- Tweet this
- Share this
- Digg this
- Israel intensifies Gaza assault, Egyptians revise truce plan
- UPDATE 2-U.S. Senate shortens transport extension, sets up clash with House
- UPDATE 4-Obama says strains over Ukraine not leading to new Cold War with Russia
- Family of Texas doctor with Ebola not showing signs of virus
- UPDATE 6-U.S. judge says cannot seize Kurdish crude for now
"Living Like a Refugee"
It's a long way from the refugee camps of Africa to Poland's balmy Baltic coast, but for Sierra Leone's Refugee All Stars, the message is still the same. Full Article