YouTube's music stars to air on Sirius XM radio show

Thu Jun 26, 2014 9:33am IST

A man tries to get connected to the youtube web site with his tablet at a cafe in Istanbul March 27, 2014. REUTERS/Osman Orsal

A man tries to get connected to the youtube web site with his tablet at a cafe in Istanbul March 27, 2014.

Credit: Reuters/Osman Orsal

Related Topics

Stocks

   

REUTERS - YouTube is venturing onto radio with a weekly show on satellite radio service Sirius XM that will feature the online video website's most popular and emerging artists, the companies said on Thursday.

The show called The YouTube 15 will be hosted by Jenna Marbles, one of YouTube's most popular stars whose videos on how to talk to your dog and other snippets from her life drew more than 13 million subscribers to her channel.

YouTube's radio show will debut July 11 on the SiriusXM Hits 1 channel, which plays pop, R&B, rock and hip-hop.

It is the first time YouTube, owned by Google Inc, has partnered with another platform on a show about music.

The show is aimed at exposing listeners to a curated selection from the vast library of YouTube music videos, said Scott Greenstein, president and chief content officer for SiriusXM.

The selection of songs will reflect "what's trending and very popular" to familiarize listeners with top hits on YouTube, he said. "Equally importantly, you are going to hear new and emerging music that many people for sure will not have heard."

(Reporting by Lisa Richwine in Los Angeles; Editing by Ronald Grover and Eric Walsh)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

CELEBRITY

ENTERTAINMENT SHOWCASE

Row Over Photos

Row Over Photos

Actress Jennifer Lawrence contacts authorities after nude photos hacked.  Full Article 

Celeb Couple

Celeb Couple

Carrie Underwood, Mike Fisher expecting first child.  Full Article 

At Venice

At Venice

Violent Japanese anti-war film is a contender at Venice festival.  Full Article 

Celeb Gathering

Celeb Gathering

Video: Uma Thurman and Charlotte Gainsbourg dazzle for "Nymphomaniac".  Video 

American Box Office

American Box Office

'Guardians of the Galaxy' wins weekend, tops this year's box office universe  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage