SYDNEY/SHANGHAI, Sept 16 Apple Inc fans from
Sydney to Tokyo, the first to snap the new iPhone 7 off the
shelves, cheered as they left stores on Friday brandishing their
purchases, flanked by applauding sales staff.
But underneath the usual fanfare, and despite complaints
that the larger size of the new phone and the new jet black
colour were sold out, crowds were smaller than in past years.
Some 200 people were gathered in Sydney light drizzle for
the privilege of being the first worldwide to hold an iPhone 7.
Apple will launch in its key Asian market China later on Friday.
"It feels great to be the first in the world to have the
iPhone 7. It was 100 percent worth it," said Marcus Barsoum, a
16-year-old "diehard Apple fan" who spent two nights camped
outside the Sydney store.
Weary but elated, Barsoum charged in to the store at 8 a.m.
to the cheers of Apple staff. He emerged with a matte black
iPhone 7 although he had wanted a 7 plus in jet black.
Dale Adams, who works at J.P. Morgan in Sydney, arrived only
15 minutes before the store opened and was able to buy a 7 Plus,
having ordered it online more than a week ago.
"I'm certainly not one of the hardcore Apple fans but I
think the bigger capacity, better battery, better camera, that's
enough to make the jump," he said.
Chatter about the launch on Chinese microblog Weibo has been
far more muted than when the iPhone 6 debuted in 2014. An index
of searches on Baidu Inc, China's equivalent of Google,
shows the new phone lagging both the iPhone 6 and iPhone 5.
Sales in China will be the acid test for Apple's year ahead:
the mega success of the iPhone 6 in China drove sales last year,
while the slower-burn 6S contributed to Apple's first global
revenue drop in over a decade earlier this year.
Stores open in China later on Friday, a holiday.
(Reporting by Tom Westbrook in SYDNEY, Sijia Jiang in HONG KONG
and Adam Jourdan in SHANGHAI; Editing by Stephen Coates)