Ferragamo targets Asia's charitable rich in downturn

"But this is the first time we have designed a special collection for breast cancer, and we're launching it in Asia because it's the place where business is growing," she added.

The collection includes a pink, crystal-embellished edition of Ferragamo's signature ballerina shoe as well as a perfume, a watch, a T-shirt and a canvas tote, with prices ranging from 360 Singapore dollars ($256) to 1,500 Singapore dollars.

At least 10 percent of sales will go to breast cancer charities and foundations in the selected countries, Ng said.

Also on offer are a pair of bespoke pink satin sandals and a matching evening clutch which will be auctioned off for charity, with bids starting at 6,000 Singapore dollars.

The company was founded in the 1920s by the late Salvatore Ferragamo who started out designing footwear. Its net profit fell 17 percent to 39 million euros ($57.43 million) last year, while revenues were stable, amid growth in Asia Pacific, at 691 million euros.

($1=1.409 Singapore Dollar)

($1=.6791 Euro)

(Editing by Tomasz Janowski)