SAN FRANCISCO Mozilla, the company behind the Firefox Internet browser, will start selling ads as it tries to grab a larger slice of the fast-expanding online advertising market.
The company said in a blog posting on Tuesday that it has reached out to potential corporate sponsors about its fledgling "Directory Tiles" program, targeted at first-time users.
Novice Firefox users now see nine blank tiles when they open up the browser, which fill in over time with their most-visited or recently visited websites. Now, Mozilla intends to display the most popular sites by location, as well as sponsored websites that will be clearly labeled as such.
"While we have not worked out the entire product roadmap, we are beginning to talk to content partners about the opportunity, and plan to start showing Directory Tiles to new Firefox users as soon as we have the user experience right," Darren Herman, vice president of content services, wrote in the blogpost.
The nonprofit Mozilla Foundation, which oversees the Mozilla Corp business that develops the Firefox browser, currently gets revenue from a search agreement with Google Inc (GOOG.O). But Firefox, once the most popular alternative to Microsoft's (MSFT.O) Internet explorer, has been slowly ceding share to Google's Chrome browser.
(Editing by Peter Galloway)
Trending On Reuters
Three teenagers playing the hit game Pokemon GO have been robbed at gunpoint in a north London park and forced to hand over their mobile phones, British police said on Saturday. Full Article
- Russia says spyware found in state computer networks
- Tesla mulling two theories to explain 'Autopilot' crash - source
- Exclusive: Clinton campaign also hacked in attacks on Democrats
- Video: Blind athlete runs desert marathon unassisted using smartphone app
- Video: Exercise plus electro-stimulation boosts calorie burn, study says