Profile: Daimler AG (DAIGn.DE)
30 May 2016
Daimler AG (Daimler), incorporated on July 31, 1998, is an automotive engineering company. The Company is engaged the development, production and distribution of cars, trucks and vans in Germany, and the management of the Daimler Group. The Company operates in five segments: Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services. The Company offers its automotive products and related financial services primarily in Western Europe and in the North American Free Trade Agreement (NAFTA) region, which consists of the United States, Canada and Mexico. Its brand portfolio includes, in addition to the automotive brand, Mercedes-Benz, as well as Mercedes-AMG and Mercedes-Maybach, the brands smart, Freightliner, Western Star, BharatBenz, Fuso, Setra and Thomas Built Buses, and Daimler Financial Services' brands: Mercedes-Benz Bank, Mercedes-Benz Financial, Daimler Truck Financial, moovel and car2go. It distributes a total of over 100 individual vehicle models in the product categories cars, vans, trucks and buses in around 200 countries around the world, and automotive financial services in more than 40 countries in its product portfolio.
Mercedes-Benz Cars sells passenger cars and off-road vehicles under the Mercedes-Benz brand and small cars under the smart brand. The products supplied by the Mercedes Benz Cars segment comprise a spectrum of vehicles of the Mercedes Benz brand and its Mercedes-AMG and Mercedes-Maybach sub-brands. These vehicles range from the compact models of the A Class and B Class to various sport utility vehicles, roadsters, coupes and convertibles, and S Class luxury sedans. Additional products are the small cars of the smart brand. The segment's primary manufacturing location is Germany, and the segment also has production facilities in the United States, China, France, Hungary, Romania, South Africa, India, Vietnam and Indonesia. The smart brand offers two models, such as fortwo and forfour models.
The Company is a manufacturer of trucks above 6 metric tons gross vehicle weight. Daimler Trucks develops and produces vehicles in a global network. Daimler Trucks distributes its trucks under the brand names Mercedes-Benz, Freightliner, FUSO, Western Star, Thomas Built Buses and BharatBenz.
The vans of the Mercedes-Benz Vans segment are primarily sold under the brand name Mercedes-Benz and also under the Freightliner brand. The product offering of the Mercedes-Benz Vans segment comprises the Citan urban delivery vehicle, as well as the Sprinter and Vito in the medium-duty and heavy-duty van segment. It also includes the V-Class MPV in the private segment. The Company sold Mercedes Benz Vans 294,600 vehicles around the world in the fiscal year ended December 31, 2014 (fiscal 2014).
Daimler Buses is a bus manufacturer in its core markets of Western Europe and Latin America. Daimler Buses sold 33,200 buses and chassis of the Mercedes Benz and Setra brands around the world fiscal 2014. The Daimler Buses division offers its brands, such as Mercedes Benz and Setra. Its product range comprises city and intercity buses, coaches and bus chassis.
Daimler Financial Services
Daimler's financing and leasing activities are primarily focused on supporting the sales of the Group's automotive products. Daimler Financial Services segment's product portfolio mainly comprises tailored financing and leasing packages for customers and dealers. The segment also provides services, such as insurance, fleet management, investment products and credit cards, as well as various mobility services.
The Company competes with BMW, Ford, Fuji Heavy, Honda, Hyundai, Isuzu, Mazda, Nissan, Paccar, Toyota, Volvo and Volkswagen.